In 2024, the financial services sector had an average NPS score of just 8. MTF sits at 75, which shows how much customers love dealing with them. With this insight, MTF challenged us to show the country there was a better way to borrow – where they can deal with real people who understand exactly what they need.
Introducing: We See You.
Featuring 1 x 30 and 3 x 15-second films, the campaign tells a series of heartwarming stories that highlight MTF’s personal approach to lending. Whether it’s a family whose washing machine does them dirty, parents who need help surprising their daughter or a business owner with big ambitions, the team at MTF get it and are there to help. They understand because they’ve been there themselves. They’re part of the local community, are business owners too and are ambitious for themselves and their families. Long story short, we see you, because we are you.
This supports MTF’s new position in the market as ‘Your local money experts’, with 54 branches around the country offering car loans, personal loans and business loans.
