With an unprecedented number of insurance claims following the Christchurch earthquake in 2012, customer confidence in AMI was at an all-time low. How could we help the brand win back its place in the hearts and minds of Cantabrians?
Rather than a one-off campaign, we created a series of personal, targeted communications to reconnect neighbourhoods and prove that AMI was still ‘right here’. By 2016 the public’s overall confidence in AMI had shot up by 20%, with customers who received our communications scoring 10% higher.
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