Hit the play button to watch the TVC
Pumped launched in 2019, but we needed to boost awareness of the programme and attribution to Z and Caltex. Considering fuel rewards are the single most important reason people choose where to fuel up, how could we re-energise the Pumped brand to become the no.1 fuel rewards programme in NZ?
Our solution?
We worked closely with the team at Z to create ‘Pumped People’, a distinctive new brand campaign that features a diverse cast of eleven 3D-animated characters from across New Zealand, all of whom are enjoying the benefits of getting ‘more’ with Pumped. The campaign was launched on TV, radio, OOH, digital, social channels and eDMs, as well as across the full range of POP and Z & Caltex owned assets.
Out of Home
eDM banners
Social statics
Social polls
By the numbers
- 11 x characters created
- 3 x TVCs
- 1 x radio ad
- 8 x social videos
- 12 x social statics
- 12 x HTML display banners
- And (what felt like) 1,000,000 x point-of-sale elements!