To convince farmers to try the new Honda Pioneer MUV (which they saw as over-priced compared to their beloved quad bikes), we brought the test-drive to them.
Using Google Earth and the talents of comedian Millen Baird and ex-All Black Andrew Hore, we created a personalised film showing their local Honda dealer driving over hill and dale to deliver the Pioneer to their farm for a test-drive. The results? The entire first shipment of Pioneers sold out before it even reached New Zealand’s shores.
The portal is so cool, easy to use and great content. Best thing Honda have done for ages!