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The Honda test drive that comes to you

Case Study Honda

To convince farmers to try the new Honda Pioneer MUV, we brought the test-drive to them.

Using Google Earth and the talents of comedian Millen Baird and ex-All Black Andrew Hore, we created a personalised film showing their local Honda dealer driving over hill and dale to deliver the Pioneer to their farm for a test-drive.

The results? The entire first shipment of Pioneers sold out before it even reached New Zealand’s shores.

Gold NZDM Award for Industry Excellence

2014

ECHO International Direct Marketing Award

2015

W3 Gold Award Winner

2014

The portal is so cool, easy to use and great content. Best thing Honda have done for ages!

– Honda Dealer, Taranaki

Want to know more?

Joseph Silk, Director

joseph@chemistry.co.nz
or call me on 021 567 455

Mike Larmer, Director

mike@chemistry.co.nz
or call me on 021 277 1345

We're always looking for talented people to join our team.

Send us your CV