Growing a challenger travel brand

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Six months after a successful brand launch, helloworld was facing major competitive pressure. The big guys were looking to squash them and their category spend was five times greater. How could we ensure they maintained their momentum?

We created a series of campaigns and strategic partnerships to increase customer engagement with the brand, establishing helloworld as travel experts, and leveraging a smart media buy to create a constant pipeline of enquiries for stores.

helloworld is now poised as NZ’s challenger travel brand, with a share of voice nearly matching House of Travel and catching Flight Centre who spent nearly 50% more.