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Caltex has proudly partnered with the New Zealand Sports Collective (NZSC) to help more young Kiwis get amongst secondary school sports. How could we launch the sponsorship in a way that leveraged their ‘Feels Good’ brand?
Killer insight
There’s so much more to sports than winning or losing. It sparks lifelong friendships, boosts well-being and fuels feel-good moments in our communities. But to play sport, you need stuff like uniforms, transport, and gear – which all cost money and can be a major barrier for many Kiwi families.
Creative platform
We created ‘Fuelling Sports‘, a sponsorship platform that brought to life how Caltex’s partnership with the NZSC can help secondary schools and their surrounding communities access more sports, more mentors and more opportunities to reach their goals. It was all about helping set young Kiwis up to tackle life’s challenges head-on.
A multi-media, hyper-local launch
We launched the campaign across TV, OOH, online, social, and the Caltex retail network, creating a host of personalised assets so local Caltex stations could shout about their support for schools in their neighbourhood. Feels good all round!
Awareness layer
Consideration layer
Local layer
Social video
