State had 10,000 Fly Buys points to give away and was looking for a way to use this to reward and retain customers. So we created Fly By & Win, targeting customers via DM and email who had been with us for less than 3 years with 1 or 2 policies.
Via an engaging microsite, they could choose one of four specially created characters – Spike the Wonder Plant, Courageous Kitty, The Blazing Banana and the Tin Marvel – and shoot them up into the sky to reveal what they’d won. The campaign achieved the most successful email read rate we’ve had for a State email, with a 33% response rate. The most picked hero? Courageous Kitty at at 45%, followed by Blazing Banana (24.5%), Spike (18%), and Tin Marvel (13%).