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Size doesn’t matter when it comes to industry accolades

2 March 2017 Article by Susan Young

Chemistry Interaction picked up a record 16 NZDM Awards across five clients last week, while Done By Friday and SpeakData each picked up seven, proving that the indies are still punching above their weight when it comes to industry recognition.

Chemistry picked up seven Gold awards across Best Loyalty Programme, Financial Services, CRM Multi-Channel, Direct Response, Excellence in Data Strategy, Excellence in Strategy and Customer & Market Insight and Innovation, with a further gold in the Industry Financial Services category and nine Silver and Bronze awards across categories ranging from Retail and Communications to Utilities and Travel & Leisure.

Done By Friday picked up a total of seven awards, including four Gold awards for Gareth Morgan Investments. SpeakData did equally as well with New Zealand Cricket picking up five Gold and two bronze awards, proving that the NZ indie scene is alive and well and creating industry-leading results for clients.

Chemistry Co-founder and Director Mike Larmer said, ‘One of the most exciting things coming out from last week’s awards was how well indie agencies are still performing as a category compared to the big guys. That’s a really healthy trend for our industry and we’re proud to be part of it.’

Boyd Wason, Done By Friday Managing Director, adds ‘The over achievement comes down to senior talent being more engaged and committed to thinking beyond the expected approach. And as we’re specialists, our level of expertise is always going to be ahead of the curve.’

‘We tend to approach things differently to the way the big agencies do’, says Joseph Silk, Chemistry Co-founder and Director. ‘We have a philosophy called ‘joined-up thinking’, which is at the heart of everything we do. It means we apply our smarts in a way that always connects the client’s business pain points with its customer experience, creating a strategic view on how creativity, media channel, technology and data can advance their objectives. It’s a lean and agile approach that has fuelled our growth from day one and it’s fantastic that we’re getting recognised for it.’

Pat Murphy and Susan Young, Creative Directors at Chemistry, said ‘Last week was great for us and our clients, and just as importantly, great for our fellow indies. Having several successful indie agencies being recognised for the hard yards is fantastic.’