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A slothful way to sell life insurance

Case Study LifeDirect

To see the full suite of videos, check out our Vimeo page.

 

These classic direct-response TV ads created with animation geniuses Kaleidoscope featured the oh-so-loveable ‘Simon the Sloth’, who found life insurance quickly and easily with Life Direct. High fives all round!

Following the campaign, average customer applications showed a sustained increase of 25%. LifeDirect’s revenue grew by 32% since making TV their primary recruitment channel, and ROI was up to $2.54 per dollar spent.

Want to know more?

Joseph Silk, Director

joseph@chemistry.co.nz
or call me on 021 567 455

Mike Larmer, Director

mike@chemistry.co.nz
or call me on 021 277 1345

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