Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1Artboard 1chem_negchem_posArtboard 1Artboard 1Artboard 1Artboard 1Icons
Menu

Growing a challenger travel brand for helloworld

Case Study helloworld

Six months after a successful brand launch, helloworld was facing major competitive pressure. The big guys were looking to squash them and their category spend was five times greater. How could we ensure they maintained their momentum?

Through a series of strategic partnerships, we increased customer engagement, established helloworld as travel experts, and leveraged a smart media buy to create a constant pipeline of enquiries for stores.

helloworld is now poised as NZ’s challenger travel brand, with a share of voice nearly matching House of Travel and catching Flight Centre who spent nearly 50% more.

TVNZ Marketing Awards - Travel & Leisure

2017

2x NZDM Bronzes, Channel & Industry

2016

Have a read of the other case studies!

Head back