Co-created by Chemistry and Sovereign, Healthy by Sovereign is NZ’s first loyalty programme to reward Kiwis for healthy behaviour. Every time a member works out, tracks steps, does a fresh food grocery shop, or gets a health related check-up, they earn ‘health points’, which they can use for annual cash-backs against their premiums.
For the PR launch, we invited Kiwis to answer a difficult question: ‘How old are you really’? Then we teamed up with a visual effects artist to unveil the health age of three people from different walks of life in an unexpected way. Healthy by Sovereign achieved 70% of the annual policyholder enrollment target in just 4 months, increasing policy sales by 53% and quote requests by 45%.